News Summary
La Madeleine, a French-inspired bakery chain, is set to open three new locations in Texas, including two in College Station and one in Houston. The brand, known for its blend of French tradition and American tastes, aims to enhance the dining landscape in these areas. This expansion, part of a broader growth strategy, is supported by a multi-unit development agreement with SM Franchise LLC, providing fresh job opportunities and a unique dining experience to local communities.
College Station, Texas – La Madeleine, a French-inspired bakery chain, has announced plans to open three new locations across Texas as part of a significant expansion initiative. The Dallas-based company has signed a multi-unit development agreement with SM Franchise LLC, marking a notable step in the brand’s growth strategy.
The upcoming openings will include two cafés in College Station and one in Houston. The first location in College Station is anticipated to open by the end of 2025, while the second College Station café, along with the Houston location, is projected to launch in 2026.
Sultan Mahmood, the owner of SM Franchise LLC and an experienced restaurateur with nearly 25 years in the industry, expressed enthusiasm for adding La Madeleine to his portfolio. Mahmood, who began his career in franchising with Denny’s in 2003 and currently operates six Denny’s locations, has developed a team of over 200 employees. His interest in La Madeleine stems from the brand’s unique blend of French tradition and American tastes, driving his decision to pursue multiple locations.
Although specific addresses for the new cafés have not been released, there was previously a plan for a La Madeleine in Century Square before the COVID-19 pandemic affected developments. The brand is regarded for creating a warm atmosphere that emphasizes hospitality and high-quality, handcrafted meals tailored to guests’ preferences.
La Madeleine distinguishes itself by focusing on innovation while fostering meaningful connections with its patrons. With almost 100 corporate and franchise locations across the United States and one located internationally, the café is actively searching for franchisees with restaurant industry experience to help expand its presence further.
The café franchise offers a diverse menu that caters to a variety of tastes, featuring options such as all-day breakfast, brunch, soups, salads, sandwiches, pastas, coffees, entrées, fresh bread, and pastries. As the brand continues to draw interest from seasoned restaurateurs, La Madeleine’s CEO has pointed out the strength of the brand’s unit economics and operational systems, which appeal to potential franchise partners.
The expansion into College Station and Houston represents a broader strategy for La Madeleine as it aims to boost its footprint in key markets. The café chain’s commitment to delivering handcrafted food and a welcoming dining experience aligns well with consumer preferences for quality and authenticity in dining without sacrificing the fast-casual nature of their service.
The development agreement with SM Franchise LLC will provide new job opportunities in the regions where the cafés will open, further contributing to local economies. As the café prepares for its expansion, community members can expect a unique dining experience that blends traditional French cuisine with a distinctly American flair, reinforcing La Madeleine’s promise of genuine hospitality.
In conclusion, La Madeleine’s upcoming cafés in College Station and Houston signify not just a business expansion, but also a commitment to enhancing the dining landscape in these Texas locales. With a focus on quality and community engagement, the brand is poised to attract a broad customer base eager for fresh and flavorful dining options.
Deeper Dive: News & Info About This Topic
HERE Resources
La Madeleine Expands to College Station with Three New Locations
la Madeleine Expands with New Franchise Agreement in Texas
Additional Resources
- KBTX News: La Madeleine in College Station
- Wikipedia: College Station, Texas
- Restaurant News: La Madeleine Expansion
- Google Search: La Madeleine expansion
- PR Newswire: La Madeleine Expansion Deal
- Google Scholar: La Madeleine restaurant franchise
- The Eagle: Business Development in College Station
- Encyclopedia Britannica: Franchise Business
- KBTX News: Bojangles in Aggieland
- Google News: Bojangles Texas expansion
Author: STAFF HERE COLLEGE WRITER
The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
