New Flavored Cold Brews Launching in Austin

New Flavored Cold Brews from happy Products

News Summary

Coffee lovers in Austin are in for a treat as happy® Products introduces flavored cold brews at local Costco stores. Starting Monday, residents can enjoy two new flavors: Tahitian Vanilla and Salted Caramel. Crafted with quality ingredients and free from artificial additives, these 100% Arabica coffee beverages promise to elevate the cold brew experience. Each 12-pack is priced at $24.99 and available for a limited time at select Costco locations, providing a delicious option for every coffee enthusiast.

Texas is set to welcome a new line of flavored cold brews from Robert Downey Jr.’s happy® Products, marking the company’s first foray into this beverage category. The flavored cold brews will be available exclusively at Costco stores in Texas, starting on Monday. Customers can look forward to two enticing flavors: Tahitian Vanilla and Salted Caramel.

The new flavored cold brews are crafted using 100% Arabica coffee sourced from Colombia, ensuring a quality product. The Tahitian Vanilla flavor contains authentic vanilla extract from Papua New Guinea, which adds unique floral and woody notes to the drink. Meanwhile, the Salted Caramel flavor boasts a dessert-like profile enhanced by real salt that accentuates the caramel taste. Both of these cold brews are free from artificial sweeteners and flavors, aiming to provide consumers with a natural beverage option.

Consumers can purchase the cold brews in a 12-pack variety box, priced at $24.99. Each box includes an assortment of flavors: four 11-ounce cans each of Tahitian Vanilla, Salted Caramel, and the original cold brew. This limited-time release will only be available to shoppers in Texas, specifically at two Costco locations in Austin, making it a unique opportunity for residents to taste these new offerings.

Product Features

The happy® Products company is known for its commitment to providing high-quality, enjoyable beverages, and this launch is in line with its brand ethos. The introduction of flavored cold brews supports the growing trend in the beverage industry, as consumers increasingly seek out innovative flavors and premium ingredients in their drinks.

The Tahitian Vanilla cold brew stands out for its blend of creamy vanilla flavor, aligning with the preferences of coffee aficionados who appreciate floral undertones in their beverages. On the other hand, the Salted Caramel cold brew targets those who indulge in dessert flavors, combining the rich sweetness of caramel with a slight salty twist.

Consumer Background

happy® Products, founded by actor Robert Downey Jr., emphasizes wellness and happiness through its array of beverages. The company has gained attention for its focus on clean ingredients and flavors that provide more than just refreshment; they aim to enhance the consumers’ overall experience. This product launch caters to the needs of a trendy consumer base who are willing to try new flavors and are health-conscious about what they consume.

The choice of Costco for this exclusive release highlights the retailer’s commitment to offering unique and quality products to its customers. With the cold brews launching in two Austin locations, Texas coffee lovers have the chance to explore these flavor experiences tailored by the brand.

This launch represents a significant milestone for happy® Products as it enters a competitive market with its flavored cold brews. The reception of these new beverages will likely establish a benchmark for future product releases, showcasing the brand’s potential for growth and innovation in the beverage sector.

As the Texas market embraces these new offerings, consumers are encouraged to visit the nearest Costco locations in Austin to experience the distinctive flavors of happy® Products’ cold brews—an exciting addition to the Texas beverage landscape.

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STAFF HERE COLLEGE WRITER
Author: STAFF HERE COLLEGE WRITER

The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

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