News Summary
Texas has been named the top growth market for premium gin, with an impressive 36% share of total gin volumes projected by 2024. This trend towards premiumization indicates that Texans prefer higher-quality gin over lower-end options. Despite the overall decline in the premium gin market in other regions, Texas is thriving, driven by a robust cocktail culture and local distilleries. With cities like Austin and Dallas leading the way, the future looks bright for gin enthusiasts in the Lone Star State.
Texas Emerges as Premier Growth Market for Premium-Plus Gin
Texas has been recognized as the leading growth market for premium-and-above gin, boasting a remarkable 36% share of total gin volumes in 2024, according to recent data from IWSR. Following Texas, Illinois holds a 33% share, New York at 30%, and Florida with 21%. This significant position highlights Texas’s burgeoning interest and consumption of high-quality gin.
Despite the overall gin category being relatively small in Texas, the state exhibits an impressive degree of premiumisation that outpaces even Japan. A notable finding is that 16% of Texans of legal drinking age reported consuming gin in the last six months, slightly higher than the 13% of Japanese consumers. These figures indicate a growing trend in Texas towards premium and luxury spirit choices.
Global Gin Market Overview
In contrast to Texas’s growth, global gin volumes saw only a 2% year-on-year increase last year, primarily fueled by emerging markets such as India. More established markets such as the UK and the US reported declines in gin consumption. Specifically, the UK experienced a 12% compound annual growth rate (CAGR) decline in premium-and-above gin volumes, along with an 11% decline in the sub-premium sector from 2020 to 2024. Denmark and Switzerland followed suit with decreases of 3% and 4% CAGR in premium-plus gin volumes, respectively.
Projections indicate a continued downward trend in the UK, with an expected CAGR decline of -4% for premium-plus gin from 2024 to 2029, mirroring the anticipated stagnation in other European markets like Switzerland and Denmark. This stark contrast showcases Texas’s position as a burgeoning market in the face of stagnation and decline elsewhere.
Texas’s Economic Landscape and Consumer Sentiment
The increasing interest in premium gin in Texas seems to be supported by a positive economic outlook among residents. Recent survey data from March 2025 reveals that 49% of Texans express optimism regarding their personal finances, significantly more than the 19% of Japanese respondents. Furthermore, 37% of Texans report their financial situation as stable or thriving, while only 22% in Japan feel the same.
This favorable economic sentiment could contribute to Texas consumers’ willingness to invest in premium alcoholic products, such as premium gin, which aligns with the growing cocktail culture in metropolitan areas like Austin and Dallas. These cities are recognized for their vibrant bar scenes that incorporate craft cocktails featuring premium spirits.
Local Influence and Product Launches
Texas’s gin market also gained momentum with the recent launch of Waterloo Gin, a local brand founded by John Paul DeJoria, known for establishing Patrón Tequila. The introduction of regionally crafted gin options further emphasizes the unique cultural landscape of Texas’s beverage preferences and aids in reinforcing the state’s identity as a hub for premium spirit production.
As the gin market in Texas continues to evolve, the prospects for premium-and-above gin appear bright, demonstrating potential for sustainable growth as consumer inclinations shift towards high-quality options. This emerging scenario positions Texas as a notable influence on the global gin market amid broader trends indicating challenges in other leading markets.
Deeper Dive: News & Info About This Topic
- The Spirits Business: IWSR Texas Leads Premium Gin Opportunity
- IWSR: Texas Land of Opportunity for Super Premium Gin
- TBBW: Pepin Distributing Adds Dunamis Premium Spirits
- Wikipedia: Gin
- PR Newswire: Dunamis Premium Spirits Joins Pepin Distributing
Author: STAFF HERE COLLEGE WRITER
The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
