August 21, 2025

Dallas Celebrates NYSE Texas Launch

News Summary

Dallas recently marked a significant event in finance with the establishment of NYSE Texas, celebrated by Governor Greg Abbott ringing the closing bell. This landmark occasion highlights Texas’s growing economic influence, with plans for the Texas Stock Exchange launching soon. With Nasdaq also expanding its presence in Dallas, the city is positioned as a key player in the financial landscape. Furthermore, an advertising campaign promoting Texas’s economic opportunities is set to reach millions, reinforcing the state’s reputation as a hub for business and innovation.

Texas is solidifying its financial status with the establishment of new stock exchanges and significant public events that boost its appeal to businesses. On August 21, 2025, Governor Greg Abbott rang the closing bell at the New York Stock Exchange (NYSE) located at AT&T Stadium in Arlington, a historic moment that underscores Texas’ growing prominence in the financial sector. The event marked the official unveiling of NYSE Texas, which opened in March 2025 after the Chicago Stock Exchange relocated from Illinois.

The bell-ringing ceremony was attended by notable figures, including business leaders, exchange officials, Dallas Cowboys cheerleaders, and Cowboys owner Jerry Jones. During the event, Abbott highlighted Texas’ business-friendly environment, promoting the state as an ideal home for financial exchanges. He cleverly coined the phrase “Y’all Street” to emphasize Texas’ aspirations to rival traditional financial hubs like Wall Street.

In addition to the NYSE Texas, the Texas Stock Exchange (TXSE) is preparing for its launch in early 2026. This development represents a substantial shift in the financial landscape, as TXSE aims to contest the veteran influence of NYSE and Nasdaq in the market. The Nasdaq has also announced plans to establish a regional headquarters in Dallas, further solidifying the area’s status as a financial hub. Currently, approximately 800 clients are served by Nasdaq based in Texas.

Supporting the growth of these new exchanges, the Texas Workforce Commission recently appointed Bryan Daniel as the leader of NYSE Texas. Abbott reiterated the need for the state to continue attracting businesses through favorable policies, including lower taxes, as a primary strategy to ensure ongoing economic growth.

In an effort to raise awareness about the forthcoming Texas Stock Exchange, an ad campaign was recently launched at Dallas Fort Worth International Airport (DFW) and along major highways. This campaign aims to inform travelers and motorists about the upcoming exchange, spotlighting Texas’ financial ambitions with slogans such as “The bull market is coming home.” The campaign is projected to reach about 2 million airline travelers and over 4 million drivers.

The Texas economy is thriving, currently valued at $2.7 trillion and recognized as one of the fastest-growing in the U.S. The measures taken, including the recent establishment of new exchanges, reflect Texas’ strategic efforts to attract significant relocations from businesses across the country. Recently, six new Houston-based companies have become founding members of NYSE Texas while maintaining their primary listings, underscoring the increasing trust in Texas’ financial ecosystem.

Among those newly listed is NRG Energy Inc., a notable company that generated approximately $28.13 billion in revenue in 2024. The inclusion of such companies further enhances the credibility and allure of TXSE and NYSE Texas, which together symbolize the evolution of financial services in Texas, shifting the dynamic from traditional centers to this burgeoning area.

With these developments, Texas is well-positioned to challenge the long-standing duopoly of NYSE and Nasdaq, fostering competition and innovation in the financial industry. As the state continues to support the establishment and growth of financial institutions, it seeks to establish itself as a leader in the financial sector well into the future.

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Author: STAFF HERE COLLEGE WRITER

The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

STAFF HERE COLLEGE WRITER

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