College Station Explores Development of Multi-Use Complex

Rendering of the proposed multi-use convention center in College Station

College Station, September 30, 2025

News Summary

College Station city leaders are discussing a new convention center and multi-use complex to cater to sports, entertainment, and community events. With Hensel Park as a potential site, officials emphasize collaboration with local governments and Texas A&M University. Highlighting economic impacts, the proposed facility aims to address the demand for large event spaces, estimated at $505.6 million, and poised to generate significant benefits over the coming years.

College Station

The city of College Station is actively exploring the development of a convention center and multi-use complex, building momentum as discussions unfolded during a recent city council meeting. While no official action was taken, city leaders indicated a shift in focus from a traditional convention center to a larger, year-round facility that aims to host a variety of functions including sports, entertainment, conferences, and community events.

Critical to the project’s success is the collaboration expected between local governments, the private sector, and Texas A&M University. A potential site under consideration for the complex is Hensel Park, which is owned by Texas A&M and is situated conveniently within the city limits. The location is also within walking distance from the bustling Northgate Entertainment District and Century Square.

The need for a multi-functional facility has become increasingly evident as a feasibility study revealed a strong demand for large event spaces in the area. College Station reportedly lost over 60 events between 2022 and 2024 due to limitations in available space, resulting in an estimated economic impact loss of over $13 million. This gap underscores the importance of the proposed facility and its capability to drive economic growth.

Part of the ongoing discussions has included forming partnerships with neighboring Brazos County and the City of Bryan, both of which had representatives at the meeting. Officials from both areas shared their visions for future developments that may complement the convention center project, including a mixed-use development proposal in Bryan featuring both commercial and residential spaces.

Michael Ostrowski, College Station’s Chief Development Officer, highlighted the necessity for a facility that caters to a diverse range of uses while acting as a catalyst for investment. Ongoing discussions also pointed towards potential funding sources that could include contributions from municipalities, Texas A&M University, state support, and private investments, thus reducing financial risks associated with the project.

Local developer Hunter Goodwin viewed the city council meeting as a pivotal moment that signified a transition from assessing project feasibility to taking actionable steps. Meanwhile, Mayor John Nichols outlined that a broader approach is needed to ensure that the facility can operate year-round, noting the importance of integrating elements typical of convention centers, arenas, and conference facilities.

The proposed complex is anticipated to take several years to complete and is described as a “once-in-a-generation” opportunity. Another workshop is already scheduled to continue exploring partnership and funding avenues before any definitive decisions are reached. Current estimates suggest that the total cost of the convention center complex will be approximately $505.6 million, which could lead to operational deficits but be counterbalanced by hotel occupancy taxes and visitor spending.

In summary, the project might include an exhibit hall, various ballrooms, meeting rooms, and even an 18-story hotel with 400 rooms. City officials are currently deliberating over potential locations for the complex, which may include sites along University Drive and a former Macy’s building. Detailed evaluations from consultants regarding the project are set to be discussed in future meetings.

Key Project Features

Feature Description
Facility Type Multi-use complex for sports, entertainment, conferences, and community events
Location Hensel Park, with consideration of other sites such as University Drive and former Macy’s building
Estimated Cost $505.6 million
Potential Uses Exhibit hall, ballrooms, meeting rooms, and an 18-story hotel with 400 rooms
Timeline Several years to complete
Economic Impact Projected to generate significant economic benefits and opportunities

FAQ

What is the purpose of the proposed complex?

The complex aims to host a variety of events, including sports, entertainment, conferences, and community gatherings throughout the year.

Where is the potential site for the convention center?

Hensel Park has been identified as a potential site due to its location, which is within College Station city limits and close to entertainment districts.

How much is the convention center estimated to cost?

The estimated cost of the complex is around $505.6 million.

What economic impact has College Station experienced due to limited event spaces?

College Station lost over 60 events from 2022 to 2024 due to space limitations, resulting in a missed economic impact of over $13 million.

How will the project be funded?

Funding sources are expected to include contributions from local municipalities, Texas A&M University, state support, and private investors.


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Additional Resources

STAFF HERE COLLEGE WRITER
Author: STAFF HERE COLLEGE WRITER

The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

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