College Station, October 4, 2025
News Summary
College Station has been awarded the Tourism Friendly Texas Certified Community designation by Travel Texas, highlighting its commitment to tourism-driven economic growth. Governor Greg Abbott, who made the announcement, emphasizes the importance of tourism in creating jobs and attracting visitors. This recognition adds to College Station’s previous accolades as a Film Friendly and Music Friendly Texas community. Local officials express pride in this achievement, seeing it as a crucial step in enhancing the community’s appeal and quality of life.
College Station has received the prestigious Tourism Friendly Texas Certified Community designation from Travel Texas, a recognition that highlights the city’s commitment to leveraging tourism for economic enhancement. This certification, announced by Governor Greg Abbott, emphasizes the significance of tourism in creating local jobs and drawing visitors from both the United States and the international community.
Tourism is a vital economic driver in Texas, contributing nearly $200 billion annually and supporting around 1.3 million jobs. Governor Abbott has encouraged other Texas communities to seek this certification, recognizing its potential to boost local tourism and foster job creation.
College Station has previously distinguished itself as a Film Friendly Texas and Music Friendly Texas community, marking its proactive stance on community and economic development through tourism. The Tourism Friendly Texas designation further solidifies the city’s commitment to attracting visitors and promoting its local culture.
Local officials, including State Representative Paul Dyson, acknowledge the certification as a well-deserved accolade for College Station’s focus on growth and quality of life. Representative Trey Wharton has also commended the city’s rich hospitality and traditions, noting that this recognition reinforces community pride and future potential.
Mayor John Nichols of College Station has highlighted the essential role that tourism plays in the city’s economic framework and overall identity. The chair of the Visit College Station Tourism Committee, Cortney Philips, expressed that this designation showcases the city’s vibrant and welcoming atmosphere, aimed at creating memorable experiences for visitors.
The Tourism Friendly Texas Certified Community program is accessible to local governments or nonprofits that prioritize tourism development. Obtaining this certification can afford communities numerous advantages, including opportunities for relationship-building, strategic tourism planning, and educational resources for local leaders regarding the tourism industry’s importance.
Governor Abbott also reaffirmed that the Tourism Friendly Texas program enhances Texas’s promotion as a premier travel destination, thereby increasing the potential for economic development in communities like College Station. The designation is viewed as a pivotal milestone for Visit College Station, as the city’s tourism initiatives are crucial for attracting visitors to a variety of events, which in turn bolster the local economy.
Key Benefits of the Certification
- Enhances local tourism development.
- Creates job opportunities.
- Boosts economic growth.
- Offers educational resources for local government and nonprofit leaders.
- Fosters strategic planning for tourism-related initiatives.
Future Implications
The attainment of the Tourism Friendly Texas designation marks an important step for College Station as it seeks to broaden its appeal to both domestic and international visitors. By continuing to focus on tourism as a central aspect of its economic strategy, the city aims to reinforce its commitment to growth and enhance the overall quality of life for its residents.
FAQ
What is the Tourism Friendly Texas certification?
The Tourism Friendly Texas certification is a designation awarded to communities in Texas that demonstrate a commitment to tourism development and utilizing tourism as a tool for economic growth.
What are the benefits of this certification?
The benefits include enhanced local tourism development, job creation, economic growth, educational resources for local leaders, and opportunities for strategic tourism planning.
How does the certification impact College Station?
The certification helps College Station attract more visitors, supports local economic initiatives, and highlights the community’s vibrant culture and hospitality.
Key Features of Tourism Friendly Texas Certification
| Feature | Description |
|---|---|
| Job Creation | Facilitates the creation of local job opportunities through tourism initiatives. |
| Economic Growth | Contributes to local and state economic development by increasing tourism spending. |
| Educational Resources | Provides local leaders with insights and training on tourism development. |
| Strategic Planning | Encourages communities to develop long-term tourism strategies. |
| Community Pride | Reinforces community identity and pride through enhanced visitor experiences. |
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Additional Resources
- KBTX News
- Wikipedia: College Station, Texas
- Hoodline
- Google Search: College Station Tourism Friendly Designation
- Fox 44 News
- Google Scholar: Tourism friendly communities
- KBTX News
- Encyclopedia Britannica: Tourism Friendly Texas
- KBTX News
- Google News: College Station Tourism Economic Impact

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The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


