News Summary
Dallas businesses are navigating significant changes in trade compliance under the USMCA and upcoming telemarketing regulations in Texas. The heightened compliance risks demand vigilance as companies must adapt to stricter enforcement and prepare for new telemarketing laws taking effect in September 2025. Key adjustments include documenting consent for telemarketing practices to avoid potential penalties. As these regulations evolve, proactive measures will be essential for businesses to stay compliant and avoid costly repercussions.
Texas importers are facing new compliance risks due to changes in trade regulations and telemarketing laws. As outlined by industry experts, the shifting landscape and enforcement measures under the United States–Mexico–Canada Agreement (USMCA) demand heightened attention to compliance practices. Companies that fail to adhere to the new standards may encounter substantial penalties, further complicating the already intricate world of international trade.
Jorge Torres, President of Interlink Trade Services, has alerted importers to the increasing likelihood of costly penalties stemming from non-compliance amid evolving regulations. He stresses that past shortcuts and assumptions regarding compliance are now threatening the viability of businesses. As importers grapple with these changes, they are urged to ensure that they follow the new rules precisely.
The USMCA introduces specific qualification requirements that dictate how goods may be assessed for preferential treatment. Misunderstanding these qualifications, particularly believing that the production location alone determines eligibility, can lead to significant compliance errors. U.S. regulations define the country of origin in more complicated terms: it can involve several components, not merely the location of assembly. Moreover, even products deemed eligible for USMCA benefits might still incur Interference with Emergency Economic Powers Act (IEEPA) reciprocal tariffs.
Importers must be extraordinarily cautious since additional duties can arise under particular industry regulations, particularly those enforced by Customs and Border Protection (CBP). For commodities such as steel, aluminum, and copper, documentation compliance becomes paramount, especially in the context of Section 232 tariffs. Companies are required to substantiate their declarations with adequate documentation during potential CBP reviews or audits to lower the chances of incurring compliance risks.
The current complexities within the international trade arena mean that compliance errors could translate to considerable financial repercussions. With regulations consistently evolving, businesses are encouraged to prioritize compliance measures to safeguard against penalties, ensuring their success in an ever-changing trade environment.
In addition to trade issues, the upcoming implementation of Texas Senate Bill 140 (SB140) on September 1, 2025, will significantly transform the landscape of telemarketing within the state. The new law applies to any telemarketer reaching consumers in Texas and broadens the definition of telemarketing communications to encompass not only phone calls but also text messages and multimedia communications.
While SB140 aims to enhance consumer protections, it also introduces several key exemptions for specific businesses such as regulated industries, educational institutions, and nonprofit organizations. Furthermore, the legislation grants consumers a private right of action under the Texas Deceptive Trade Practices and Consumer Protection Act (DTPA), allowing them to pursue legal recourse for violations.
Statutory damages for illegal telemarketing actions may range from $500 to $1,500 for each unlawful call or text, and intentional infractions could lead to triple damages. The Texas Public Utility Commission is empowered to impose administrative penalties, while the Attorney General’s office may seek civil penalties of up to $5,000 for willful violations. This multi-layered legal framework significantly raises the stakes for businesses operating in the telemarketing sector.
Organizations are strongly advised to conduct thorough reviews of their telemarketing compliance protocols in light of these impending changes. Businesses will need to update policies and ensure that all team members are well-trained on the new regulations. Special attention should be paid to communication strategies involving autodialers and automated messaging systems to ensure they conform to SB140 requirements.
Increased litigation risk is another consequence of SB140, with the potential for multiple lawsuits against businesses for ongoing violations. Companies must maintain robust documentation of consent and opt-out processes to defend against claims under the new law. The combination of stringent compliance measures surrounding telemarketing practices and the evolving trade environment signals a significant shift in how businesses must operate moving forward.
Deeper Dive: News & Info About This Topic
- JD Supra: Texas Mini TCPA Now Covers Marketing
- National Law Review: Texas SB140 Changes Telemarketing Law
- Texas Border Business: Jorge A. Torres on U.S. Tariff Changes
- Google Search: Telemarketing Law Changes Texas
- Encyclopedia Britannica: United States–Mexico–Canada Agreement

Author: STAFF HERE COLLEGE WRITER
The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


