News Summary
Frisco, Texas is experiencing significant growth in corporate campuses, including TIAA’s new 500,000-square-foot office in The Star district. With innovative amenities and a focus on employee engagement, these campuses are reshaping the workplace experience. The trend reflects a broader movement of over 700 companies relocating to the Dallas-Fort Worth area, driven by a favorable business climate. Upcoming developments, such as Goldman Sachs’ campus, promise to enhance the region’s corporate landscape, making it a top destination for businesses and employees alike.
Texas is experiencing a significant surge in the establishment of corporate campuses, aimed at attracting top talent to the region. This trend has been amplified by recent developments, including the opening of TIAA’s new 500,000-square-foot regional office in Frisco’s The Star district, which boasts unique amenities such as a virtual sports gaming room, kombucha taps, and a golf simulator.
In the past decade, over 700 companies have either expanded or established their headquarters in the greater Dallas-Fort Worth (D-FW) area. This influx has led to a transformation of workspaces that now feature elaborate amenities comparable to those found in Silicon Valley and New York City. As remote work levels off, these high-end workplaces are designed to lure employees back to the office.
Major corporate leaders have emphasized that these campuses serve not only as morale boosters but also help reinforce corporate values. The push for facilities that prioritize employee experience is evident in the recent designs of various corporate spaces around North Texas.
The North Texas Corporate Relocation Trend
The corporate relocation trend in North Texas gained momentum in 2014 when Toyota announced its decision to move its North American headquarters from California to Plano. This pivotal move sparked a wave of other high-profile relocations. Toyota’s new campus features modern elements, including open spaces, an indoor climbing wall, and environmentally friendly features such as solar panels.
Other significant projects are on the horizon, including Goldman Sachs building an 800,000-square-foot campus in Uptown, which is scheduled to open in 2028. This future workspace draws inspiration from local scenery to create an inviting environment for employees. Additionally, Bank of America is developing a new headquarters adjacent to Klyde Warren Park, emphasizing wellness amenities such as rooftop gardens and walking paths.
Emergence of Corporate Hubs
A notable corporate hub has emerged at Circle T Ranch in Westlake, which spans around 2,500 acres and is now home to significant companies like Fidelity and Charles Schwab. Charles Schwab’s campus is notable for integrating Texan aesthetics, designed to evoke a blend between modern office space and the natural Texas landscape. This facility features a preserved 200-year-old oak tree as a central element, with landscaped areas that mimic a state park.
TIAA’s new campus in Frisco complements this trend by incorporating environmentally considerate amenities such as electric vehicle chargers, walking trails, and a health center. It also includes chic coffee shops and numerous works by Texas artists, creating a vibrant work environment. These features are specifically designed to support mental wellness and promote informal meetings in spacious, inviting areas.
Broader Implications for the Region
The transformation of the Dallas-Fort Worth region into a global financial hub reflects its favorable business climate, which has attracted both new and existing companies. As Texas solidifies its reputation as a strategic business location, challenges still remain. Rising costs of living and concerns over energy grid reliability could hinder sustained growth in the future.
The dynamic evolution of corporate campuses in North Texas exemplifies a growing trend towards creating high-quality work environments. Companies are investing significantly in their infrastructures to enhance the employee experience, thus reflecting a broader shift in workplace culture. With high-end amenities becoming the norm, North Texas is well-positioned to continue its growth as both a corporate destination and a desirable place to work.
Deeper Dive: News & Info About This Topic
- U.S. News: The University of North Texas at Dallas
- Wikipedia: North Texas
- Local Profile: North Texas Universities and Graduate Schools
- Google Search: North Texas universities
- Dallas News: North Texas Business Boom
- Encyclopedia Britannica: Texas
- Insurance Business: GEICO Expands in North Texas
- Google News: North Texas business
- GovTech: Dallas Area College Boom
- Google Scholar: North Texas

Author: STAFF HERE COLLEGE WRITER
The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


