College Station City Council Proposes Small Area Plan for Midtown

Illustration of Midtown small area plan with community members discussing development.

College Station, September 16, 2025

News Summary

The College Station City Council has unanimously rejected a data center proposal for Midtown. In response, Councilwoman Melissa McIlhaney is advocating for a comprehensive small area plan aimed at guiding future development. The plan is motivated by community concerns regarding zoning impacts, traffic, and infrastructure. A workshop is set for September 25 to discuss the proposal and encourage citizen involvement. Residents are eager to engage in shaping the area’s future, reflecting a commitment to ensuring Midtown aligns with the needs of its community.

College Station City Council Proposes Small Area Plan for Midtown Following Data Center Controversy

The College Station City Council has unanimously voted against a proposal to build a data center on Midtown Drive and Corporate Parkway. In light of this decision, City Councilwoman Melissa McIlhaney has proposed the development of a small area plan for Midtown, drawing inspiration from the successful Northgate small area plan.

McIlhaney emphasized the necessity of effectively “planning the plan” to guide Midtown’s future development. Her proposal reflects growing concerns among residents about the direction of Midtown and the need for a comprehensive strategy that addresses zoning impacts on traffic and infrastructure.

City Council members, including Mayor John Nichols, affirmed that small area plans enhance collaboration and encourage citizen involvement, allowing for meaningful exchanges between residents, the city council, and development staff. Recent city council meetings have seen unprecedented participation, signaling an increased interest among community members in shaping the future of Midtown. Developer James Murr noted that the turnout for the latest meeting was the highest he has experienced in over 15 years.

Residents have expressed a strong desire to be actively engaged in deciding Midtown’s development trajectory. McIlhaney is advocating for a holistic approach to planning, taking into account the entire area from Pebble Creek to Midtown. A workshop is scheduled for September 25, where the city’s goals, objectives, and community involvement regarding the proposed small area plan will be discussed.

The Midtown District was established more than a decade ago, aiming to be a vibrant mixed-use community. However, local homeowners have raised concerns after the city expanded Midtown to include the Medical District. This change has resulted in rising taxes without corresponding improvements in community services, creating dissatisfaction among residents.

James Murr highlighted that the city’s decision-making has deviated from the original master plan established in 2011. Residents have pointed out a lack of transparency regarding city decisions on development, which has further fueled community concerns. The proposed data center by Texas-based Priority Power, designed to occupy 200 acres in Midtown Business Park, has raised alarms among locals about potential impacts, including power consumption, water needs, noise pollution, and the risk of overshadowing Midtown’s intended vision for residential and commercial development.

While the data center deal could potentially yield significant revenue for the city—up to $30 million initially and an annual $10 to $22 million—residents remain hesitant about the implications of such a facility. Concerns have been raised about the potential for double the city’s electricity use and that the deal is more aligned with immediate financial gains rather than long-term community planning.

City Councilman Bob Yancy pointed out that although the data center agreement could generate approximately 4,000 construction jobs, it would provide only 45 permanent positions once operational. This disparity raises questions about whether the proposed development aligns with Midtown’s original purpose as a thriving community hub.

City officials continue to evaluate the data center project, but community members are encouraged to attend city council meetings to share their thoughts and opinions. The ongoing dialogue suggests a shared commitment to ensuring Midtown develops in a way that reflects the needs and desires of its residents.

FAQ Section

What is the proposed small area plan for Midtown in College Station?

The proposed small area plan aims to guide the future development of Midtown, incorporating input from residents and considering the overall impact on infrastructure and zoning.

Why did the City Council vote against the data center proposal?

The City Council voted against the data center proposal due to residents’ concerns regarding environmental impacts, tax increases without improvements, and the potential divergence from Midtown’s original development vision.

When will community discussions about the small area plan take place?

A workshop about the Midtown small area plan is scheduled for September 25, where community goals and involvement will be discussed.

How can residents express their opinions on the development plans?

Residents are encouraged to attend city council meetings to voice their concerns and opinions on the proposed development plans for Midtown.

Key Features of the Midtown Development Debates

Feature Description
Small Area Plan A proposed framework for planning future development in Midtown, aimed at increasing community involvement.
Data Center Proposal A project by Priority Power intending to utilize 200 acres of land, which raised environmental and infrastructure concerns among residents.
Community Engagement High attendance at council meetings indicating residents’ eagerness to participate in discussions about Midtown’s development.
Economic Impact The data center could generate significant revenue but only a limited number of permanent jobs.
Mixed-Use Vision Concerns that current proposals may not align with the original mixed-use intention for Midtown.

Deeper Dive: News & Info About This Topic

HERE Resources

College Station City Council Rejects Proposed Data Center
Bryan-College Station Chamber Advocates for Economic Growth
Bryan City Council Plans for Community Growth
Parking Changes for Consolidated High School in College Station
Developments and Community Updates in College Station

Additional Resources

STAFF HERE COLLEGE WRITER
Author: STAFF HERE COLLEGE WRITER

The COLLEGE STATION STAFF WRITER represents the experienced team at HERECollegeStation.com, your go-to source for actionable local news and information in College Station, Brazos County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Brazos Valley Fair & Rodeo, Chilifest, and Aggie Muster. Our coverage extends to key organizations like the Bryan-College Station Chamber of Commerce and United Way of the Brazos Valley, plus leading businesses in education, biotechnology, and retail that power the local economy such as Texas A&M University, Fujifilm Diosynth Biotechnologies, and H-E-B. As part of the broader HERE network, including HEREAustinTX.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

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