News Summary
Rainbow has announced the expansion of its Beauty & Wellness insurance program in Texas and Illinois, following successful launches in Arizona and Michigan. This program offers customized coverage for the growing Beauty & Wellness sector, which has seen significant recovery post-pandemic. Rainbow, known for its innovative underwriting approach, aims to provide tailored insurance solutions specifically designed for salons and fitness studios, thereby meeting the increasing demand for specialized services in these industries.
Texas has become a focal point for business insurance innovation as Rainbow, a digitally-enabled managing general underwriter, expands its Beauty & Wellness insurance program to the state. This development follows successful implementations of the program in Arizona and Michigan earlier in 2025.
The new offerings are particularly significant, given that Texas and Illinois rank among the top five U.S. states for salon and fitness studio density. This expansion aims to address the growing demand for tailored insurance coverage in a sector that is one of the fastest-growing segments of the U.S. economy, especially as it recovers from the impacts of the pandemic.
Rainbow’s Beauty & Wellness insurance is a strategic move as it marks the company’s first venture into an industry category beyond its traditional focus on restaurant insurance. The company uses advanced technology to improve the underwriting process, enabling what it calls “continuous underwriting.” This method allows for real-time data synthesis, leading to more accurate assessments of risk, which is vital for businesses in these evolving sectors.
The Beauty & Wellness program is specifically designed for personal care businesses and is supported by a fully digital quote-to-bind platform. This technological edge means that agents appointed in Texas and Illinois can now access this tailored coverage more efficiently than ever. Rainbow employs a skilled team to assist in the implementation and management of the program, ensuring a seamless experience for agents and their clients.
With the expansion into Texas and Illinois, Rainbow aims to build a growing portfolio of niche industries. The company’s focus on specialty commercial insurance is underscored by the challenges that many businesses face when trying to secure adequate coverage. Rainbow’s unique approach, which combines technology and human expertise, positions it as a formidable player in the market.
According to industry insights, the Beauty & Wellness sector has experienced rapid growth and is poised for further expansion. The ongoing effects of the pandemic have prompted many businesses within this sector to seek more personalized insurance solutions that align with their specific risks and operational models. Rainbow’s initiative is aimed directly at meeting this need, providing essential support to businesses that were significantly impacted during the health crisis.
Bobby Touran, co-founder and CEO of Rainbow, highlights the importance of assisting agents with unique insurance needs, particularly in hard-to-insure industries. This insight is reflected in the company’s strategic goal to redefine small business insurance through innovative technology and specialized underwriting methods designed for sectors like Beauty & Wellness.
As a company founded in 2022, Rainbow is actively disrupting the conventional insurance landscape. The launch of the Beauty & Wellness insurance program serves as a critical step in expanding its service offerings while fulfilling the increasing demands of modern businesses. By leveraging proprietary technology and continuous risk assessment practices, Rainbow is set to transform how small business insurance is approached in the region.
For further details and information, interested parties are encouraged to visit Rainbow’s official website, where more comprehensive resources about their Beauty & Wellness insurance program are available.
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